by Palesa Lebona | Jun 10, 2021
Main-banked customers are customers that have their main banking products with one bank. These customers are likely to “shop” in the same place and this eliminate competition. Their likelihood of attrition is also very low. Banks can increase their number...
by Palesa Lebona | Jun 10, 2021
In the digital age, data has become financial institution’s most valuable asset, providing insight into product performance, consumer behaviour, market trends, and more. Customer segmentation plays a vital role in all of this, creating opportunities to better...
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